HOME STAGING 101
Much of sales has to do with presentation. Stockers make sure supermarket shelves are properly “faced,” boutique associates keep clothes uniformly folded and hung, and porters at car dealerships wash the cars on a weekly basis, all in an effort to make their products look their best. Selling a home is no different.
The process of making your home look its best is called “staging,” and it can add considerable value to your home. Don’t believe us? A recent study by the National Association of Realtors found that staged homes sell for 10 to 20% more than un-staged ones. When you’re dealing with price points in the hundreds of thousands of dollars, 10 to 20% is nothing to sneeze at.
But just what is staging, and why it such an important part of the home-selling process? We break down the logistics of staging and its proven positive effects on home values below.
What is Home Staging?
Tidying up your home and property before you sell is a given. But home staging takes things a step further by not just getting rid of clutter and blemishes, but getting rid of the sense of identity your home has taken on in the time that you’ve lived there. This allows prospective buyers to better envision themselves in the home, while also making sure the home appeals to the widest possible portion of your target demographic.
Some home-sellers choose to stage their homes themselves, but unless you have a keen insight into market demands and a keen eye for interior design, self-staging probably isn’t going to make too drastic an improvement on your returns. Either way, there are some steps that, whether you invest in a professional staging or tackle the project yourself, should be carried out to properly stage your home. You or your stager will want to execute the following:
The Psychology of Home Staging
Why do these seemingly simple improvements affect a home’s value and salability so dramatically? Thanks to polling and other forms of research, we have plenty of data to help us understand the forces at play.
Knowing whether or not, and to what degree, to stage your home in order to make the
best ROI requires a strong familiarity with the local market. Luckily for you, the Authentic Real Estate Team are Orlando market experts. And our comprehensive network of vendors includes all of Central Florida’s best home stagers.